THE WASTE LAND / Fra Upphafi til enda

Iceland, 2011.
Campaign shooting and conceptual video staring Helgi Ómarsson and Elmar Johnson shot on location in Iceland.

The Fra Upphafi til Enda (from beginning until the end) Video was shown at the SS12 showroom in Paris, Glasshaus Berlin, ASVOFF filmfestival in Paris and during Copenhagen fashionweek.

Cedric Jacquemyn SS12 campaign. 2011